Pelican Appoints Sharon Ward as Director of Public and Media Relations

Torrance, CA -

Pelican Products, the global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases, has appointed Sharon Ward as Director of Public and Media Relations.

“Sharon’s leadership in raising Pelican’s profile has been exceptional,” said Joe Baltronis, Vice President of Worldwide Marketing, Pelican Products. “Under her management, Pelican’s public relations efforts have netted concrete and positive results that keep the company’s name and brand in the news. I look forward to seeing her take these efforts to even higher levels in the coming years as we continue to grow as a global company.”

Sharon Ward brings more than 20 years of branding, marketing and sales experience to her position in which she oversees all Pelican corporate communications activities and acts as the company’s official spokesperson. Additional responsibilities include the oversight of advertising, marketing research, major corporate initiatives and brand management.

Career highlights include a key role in the development and execution of the communications plan surrounding Pelican’s $200 million acquisition of their nearest case competitor, Hardigg Industries. Over the years she has managed various aspects of Pelican’s global product launches including the debut of Pelican’s 7060 LED flashlight, which was designed and manufactured to meet Los Angeles Police Department specifications. Most significantly, Ward has managed the exposure and communications of Pelican’s globally recognized brand.